• Welcome to the website of the Veterinary Practice Management Association, VPMA
  • Welcome to the website of the Veterinary Practice Management Association, VPMA
  • Welcome to the website of the Veterinary Practice Management Association, VPMA
Latest News //
  • VMA Workshop - Marketing Metrics

    Thursday 25th September 2014 - Venue: Basingstoke

    This full-day workshop has been developed to provide you with an overview of marketing metrics; their value and relevancy in today’s marketing environment. We will be discussing the factors for success and consider why many organisations struggle with metrics. In addition, we’ll investigate the key metrics relevant to your business and how best you can use metrics in your own situation. This workshop will consider practical solutions based on accepted marketing theory and concepts.  The speaker is Andrew Morton (CV on www.VMA.org.uk).

    Who should attend

    • Marketing managers and executives who are responsible for the day to day delivery and monitoring of marketing activity
    • Strategic planners and decision makers
    • Those involved in campaign planning and evaluation


    The workshop will be based on the successful CIM Learn Local format. It will take a strategic, general approach to marketing metrics in an interactive and relatively informal manner. A key element of the workshop will be to offer practical solutions for delegates.
    Experience suggests that delegates may want to discuss specific issues, especially regarding digital marketing and time will be allocated for this throughout the day.

    Learning outcomes

    By the end of the day, delegates will be able to:

    • Identify the core metrics relevant to their business goals and objectives
    • Identify key limitations and improve measurement efficiency and effectiveness
    • Develop suitable measurement platforms and frameworks
    • Deliver appropriate reporting and analysis monitoring and reporting
    • Establish suitable ROI factors and present relevant marketing results for internal discussion and decision making
    • Enhance the reputation of the marketing function within an organisation.

    Course Content

    The workshop will cover:

    • Define Marketing Metrics and its role in business
    • Identify factors for success and failure
    • Understand and measurement of customer behaviour
    • Return on Marketing Investment (ROMI) criteria
    • Hard and soft criteria
    • Metrics modelling
    • Measurement tools (e.g. benchmarking, Dashboards, Scorecards, Digital analytics)

    Delivery Style

    This is an interactive workshop designed to provide the delegates with practical solutions that can be implemented quickly. It will combine theory with tangible examples and include a number of short practical group tasks.


    VPMA members qualify for "member's prices", £250 plus VAT, a considerable saving over the non-member's price of £350 plus VAT.

    Further Information: Please contact Colin George, 0844 561 6157 or 07845 141 171, or at secretary@vma.org.uk

  • Focus on Diagnostics

    Dr Mark Patteson, Specialist in Cardiology, Paddy Mannion, Specialist in Imaging and Peter Southerden, European Specialist in Veterinary Dentistry will head up the list of speakers at SPVS/VPMA Focus on Diagnostics Day on 16th October in Daventry.   The theme for the day will be the business and clinical case for doing more ‘in-house’.  

     ‘The best day’s CPD I’ve been to in 10 years’ was the verdict of one attendee to last year’s event and this was echoed by other delegates, a mix of practice owners, managers and clinical directors.

    Other seminar subjects include the business and ethical case for laproscopic spays, regenerative medicine and how to make the most of your microscope and digital x-ray.  Brian Faulkner will chair workshops and present a seminar on dashboards and income analysis.

    The day is also an excellent opportunity to talk to suppliers of equipment with over 20 relevant and focused exhibitors

    The day, held at Staverton Park, Daventry, starts at 10:00am and finishes at 5:00pm.  CPD certificates, lunch and refreshments are included.  The cost is just £100 for SPVS/VPMA members (£150 for non-members).

    For further details, or to register for the event, visit www.spvs-vpma-events.co.uk or call 01453 872 731.

  • Can you manage conflict?

    Managing conflict in the workplace can be one of the biggest challenges a manager faces.  This might be conflict directed at you from a colleague or client, or conflict between two members of staff.  SPVS and VPMA in partnership with Zoetis will be running two courses on conflict management, the first in Birmingham on 9th July and the second in Preston on 23rd July.  
    Course leader, Nick Steele, National Consulting Manager with Zoetis, will teach simple techniques starting with how to listen to the angry person and work backwards to the source of the anger.   Once these techniques have been learnt they can be applied to managing difficult situations with clients OR with colleagues.
    Delegates will leave with the tools to help them tackle difficult situations together with simple tips to help train the reception team.
    The day will include role play and case study scenarios together with interactive sessions to share experiences among delegates.  
    Both days will start at 10:00 and finish at 4:30.  CPD certificates, lunch and refreshments are included.  The course costs £180 for SPVS/VPMA members (or £255 for non-members) and BVNA members will be offered SPVS/VPMA membership rates
    For further details, or to register for the event, visit www.spvs-vpma-events.co.uk  or call 01453 872 731.

  • VPMA focuses on benefits for hard-working practice managers

    The Veterinary Practice Management Association has formed a Member Services Group to help optimise member benefits. The group, consisting of practice managers and council representatives Julie Beacham, Angela Andrews and Steve Broomfield, is reviewing the current member benefits package and negotiating with suppliers to expand the range of support on offer.


Welcome to the website of the Veterinary Practice Management Association

Learn | Share | Grow


At the VPMA, our Mission is simple: 
to help you grow your management skills
through support, sharing and learning. 

The VPMA offers membership to all those
with an interest in practice management,
whatever their role in practice.


“We’re a welcoming, active association with a wealth of knowledge and insights to share. As President, I want to encourage everyone with an interest in practice management to join us and help drive their career and their businesses forward towards further success.”

Helen Sanderson, VPMA President